Updated: Feb 3, 2022
Social Media, with its obvious name, can be more helpful than you think it is when it comes to reaching out to people and connecting to like-minded humans over a few clicks. Not only that, in today's advanced times, we need to catch up with the immense progress and new technicalities the world is getting familiar with.
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New businesses, art and craft items, home decors, miniature items are being sold out and are being promoted widely only through the help and the humongous approach of websites, online advertisements, and the easiest of all, social media.
Quite recently, Social Media has also become a go-to place for new, aspiring creators and budding artists. The amount of people you can reach through the platform is unimaginable. It brings your art great recognition, amazing opportunities, and vital knowledge which you might not come to know of from other mediums. But, social media like Instagram is a tricky place to go, and if you have really made up your mind to give your creations a name under Instagram.
Here are some tips that you need to know!
The most common things people talk about when it comes to promoting your content ethically and increase your followers by organic growth, are Instagram stories and what hashtags to use under every new post.
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INSTAGRAM STORY HACKS
PROVIDE A SNEAK PEAK OF YOUR WORK
When an artist's work is in progress, it is the most fascinating. It is highly interesting to watch videos and short clips of artworks being made. You can also post pictures of incomplete artwork that you are working on, so as to induce curiosity amongst the people who follow you. Seeing a little bit of it being completed every day makes your viewers relate to it when they see the final results. It also makes them realize the hard work that goes behind such pieces of art and makes them appreciate it more.
SHARE ITS RELEVANCE
The true meaning, concept, and feeling behind an artwork is something that only the artist can fully understand. Being in the zone of working on something which
might be connected to you personally, or related to something that inspired you,
triggered a different thought process in you and all other reasons make your
piece of art more special to you than it is to anyone else. This can not be
completely changed, but can be altered a little for your own good. Before posting
an art work, you can tell people the story behind it, or something they can relate
with the art piece, what feelings it arose in you, making it special for them too and
somehow enabling them too to see what you see in it.
GIVE TIPS AND TRICKS THAT MIGHT BE USEFUL FOR OTHER CREATORS
A true artist is someone who is always keen to help other creators, and give them as many insights as possible, while also be eager to learn from them. Sharing your knowledge not only helps others but doubles your wisdom too. Also, people are eager to view stories in short snippets with little, useful and genuine tips. Following the people whose content we like is not all that we do on Instagram, even we prefer following people who give us some knowledge of use, something we can apply in our own lives and find relatable.
LET THEM INTO YOUR WORKSPACE
What people see in your posts is perfection and beauty, but only you know the mess, the hundred tries, efforts, and failures behind it. Do not shy away from them. Let people into your workspace, show them how messy it is actually, what all arrangements you have to do to make a perfect shade, or choose a proper location or click a beautiful picture. Let them in to see on the pieces of work you failed at, the ones that are left incomplete for long, show them how you plan and what all you arrange before starting with artwork so that they can know the real you, and relate it with their own real lives too.
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INTERACT WITH YOUR AUDIENCE
Audience interaction is so essential, so prime for a creator, that no matter how
good your content is, it will not gain as much attention as it deserves till the time it reaches a wide number, and that happens only when people get to interact with the creator itself. This also helps you to get to know your audience better, which will ultimately make you aware of the content you should post more often. The question tags, polls, random and interesting questions which people love to participate in, increases audience interaction to a great extent.
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THE HASHTAG STRATEGY
Use relevant hashtags
Use only those hashtags which are related to the artwork you are posting. For example, do not add a painting or painting-related hashtags on a sketch.
Do not repeat your hashtags
While some posts should have the same hashtags, you should always make sure to add new hashtags to your list and change them after regular periods.
Do not use all 30 hashtags in every single post
Instagram has a limit of 30 hashtags, but that does not mean every post should
have the maximum hashtags it can. It is better to keep the pattern alternative.
Use the ones which are not followed by people above 100 k
Every hashtag that is widely used also has a wide number of followers which
shows millions of posts under it. For yours to appear under it does not hold many
chances if you have just started your account.
Use both common and rarely used hashtags
Common hashtags are used very frequently as they are easily followed by people, but the rare ones are followed by comparatively fewer people, which is inversely proportional to the chances of your posts appearing on their feed.
Check the insights
The Instagram feature of insights is great for you to keep a track of your growth.
It shows you how many people it reached, and through all mediums, so that you can accordingly make changes and improve your working tactics.
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HERE WERE SOME TIPS FOR YOU TO RUN YOUR PAGE SUCCESSFULLY ON INSTAGRAM, AND GROW YOUR ART IN THE NEW, MODERNIZED WAY!
TELL US YOUR VIEWS ABOUT THIS BLOG, HOW THIS INFORMATION HELPED YOU!
Wishing you a creative escape ahead!